Wednesday, December 21, 2011
The new Audi A1, a small car built with big car technology.
Bandar Seri Begawan. 2o.12.2011, TCY Motors Sdn Bhd (Exclusive Distributor of Audi automobile in the Sultanate) has invited local medias to have a sneak peek on their latest Audi offering which is the cute and sophisticated Audi A1.
The compact A1 unites all of the strengths of the brand – a progressive design, uncompromising quality and groundbreaking efficiency – in a space measuring 3.95 meters (12.96 ft) in length.
After less then a year and a half on the global market, the A1 has already won numerous awards, including the “Auto Trophy” from Auto Zeitung, the “Golden Steering Wheel” from Auto Bild and Bild am Sonntag and the “Car of the Year Award” from What Car? It was also voted as one of the “Best Cars of 2011” by the readers of auto motor und sport. The A1 also received the top five stars rating in the Euro NCAP crash test.
Audi A1 Competition kit
Body and interior
The design with the encircling shoulder line is cutting-edge and integrates the Audi A1 into the large model family. The front end with the dominating single-frame grille, the side line with the distinctive roof arch, the coupé-like C-pillars and the large wheel arches are among its defining style elements. The hood and the rear hatch wrap around the body. Audi offers the xenon plus headlights with LED daytime running light strips and LED tail lights. The tail lights are already three-dimensionally styled in the base model and are unmistakable, day or night.
Aggressive style Audi A1 headlamp with Audi's signature LED daytime running lights
Unmistakable LED Taillights
17 inch cast aluminium alloy wheels
High- and ultra high-strength steels comprise two-thirds of the compact model’s body. The strongest of these are the hot-shaped steels, which draw their extremely high tensile strength from a dramatic temperature increase during the shaping process. Hot-shaped steels are used primarily within the passenger cell. They provide the basis for the precise, sporty handling, the good comfort, the quiet interior, the excellent passive safety and the low base weight.
The interior of the Audi A1 is spacious, bright and airy. The instrument panel bears hints of an airplane wing; its four round air vents are reminiscent of jet engines. The clean, clear controls are every bit a classic Audi strength as the superior workmanship. Many lovingly designed details underscore the premium character of the A1.
The Audi A1 is available for Brunei with the 1.4 TFSI engines with an output of 90kW (122 hp). All of the engines follow the downsizing principle – they substitute turbo charging for displacement and draw their fuel through direct injection units.
At Audi, efficiency always means high-tech. The A1 1.4 TFSI with 90 kW (122 hp) is available with the seven-speed S tronic dual-clutch transmission. The dual-clutch transmission shifts extremely quickly, comfortably and with no perceptible interruption to the flow of power.
It can be operated as an automatic or manually, with paddles on the steering wheel available. Thanks to its high efficiency and the intelligent control system, the S tronic also helps to reduce fuel consumption.
The agile, wide-track chassis moves the A1 to the head of its class. Whether in the city, on an interurban road or on the expressway – the small compact is always great fun to drive thanks to its sporty setup, the favorable weight distribution and the direct-ratio steering. The vehicle sprints from zero to 100 km/h (62.14 mph) in 8.9 seconds and features a particularly sporty setup.
The ESP stabilization program with electronic limited slip differential, which comes standard on all models, makes the handling even more precise while also enhancing driving safety. It minimizes under steer at the cornering limit by means of slight braking, which also improves traction.
Equipment and trim
In addition to the Ambition trim, Audi also offers a media style package focused on infotainment and interior design. In addition to 17-inch aluminium wheels, sport seats with lumbar support, a leather steering wheel and aluminium-look interior trim, the Ambition line also comes standard with the on-board computer with efficiency program and shift indicator.
Innovative materials and modern colours emphasize the youthful character of the Audi A1. Whether colour-coordinated air vents, LED interior lights or seat covers in expressive colours – customization is the key. The equipment program offers countless opportunities for matching the A1 to the driver’s own personal style. There are even a variety of paint finishes from which to choose for the roof arch. Customers can also order many features after the initial sale to follow a trend or a whim.
Six versions will be available for Brunei: Audi exclusive line, Media style package, Lifestyle kit union square, S line sports package, Competition kit and even a Wasabi green interior package.
The Audi A1 base model interior.
Audi A1 competition kit interior
Inside Audi A1 Wasabi interior package
Super cool interior with high contrast Green Wasabi colour with black
The available infotainment and multimedia systems for the Audi A1 come directly from the full-size class, including the monitor that folds out from the instrument panel and the control unit, which uses MMI logic.
The connectivity package, which is based on the concert radio, includes an optional navigation preparation kit that allows the customer to later install a map-based navigation system – that, too, is a new idea. Convenient Bluetooth and wired interfaces are available for cellular phones and external players such as the iPod.
The luggage compartment is spacious enough for daily commute around town
Furthermore, the luggage space can be extended by folding the rear seats.
The Audi A1 is fully equipped with safety equipments for keeping your mind at ease such as Side impact protection (consisting of bending-resistant door impact beams and reinforced body side structure) and full-size airbags for driver and front passenger, side airbags incorporated into the front seat backrests; a head airbag system protects the front and rear occupants in the event of a side impact.
The official launch for the Audi A1 is planned for early 2012, for more information on the Audi A1 in Brunei call T.C.Y. Motors on 2390725